I think like an investor who has to live with the result.

I spent years in M&A, buy-side and sell-side, before I built the agency. I was part of deal teams on both sides of the table: helping founders sell and sharing in the outcome, and acquiring, combining and exiting businesses.

In 2016 I founded SugarNova. Today SugarNova Group runs one growth engine across PR, AI search, SEO, paid media and CRO, with Glossy PR as our specialist PR division. We take equity in the brands we grow.

So I do not think like a supplier. I structure growth to make a business worth more and easier to acquire, not just to hit this month's numbers.

Away from the desk, I am usually at a table somewhere, which is where @ShayneLovesFood comes from.

• Founder and Group CEO, SugarNova Group
• Buy-side and sell-side M&A
• London